more work from 2010... L'oreal INOA @ ABS

First and foremost, Happy 2011, and I hope all of you had a safe and happy holiday season. I'm already rounding up potions and lotions to be reviewed in the next few weeks.

While I was organizing my 2010 photos I came across more shots from America's Beauty Show last spring.
I did makeup when L'oreal launched their INOA (Innovation - NO Ammonia) Color System. All of the hairstyles and custom hairpieces were designed by members of the L'oreal Professionnel team.
There were many different stages in McCormick Place that weekend, and I can definitely say that ours was the most vibrant.


We had two distinctly different presentations. One show featured sassy vintage looks to represent the long history of L'oreal and the variety of beauty trends they have helped to inspire over several decades.
The other presentation showed fantasy makeup with nature-inspired hairstyles, such as a flower 'fro and a pea-hawk. (Yes - I would like to believe that I invented that name for a mohawk made of peacock feathers, so don't tell me otherwise.) We did three of each show, three days in a row. That's a lot of eyelash glue and Red Bull. I had an amazing time working with that fantastic team.
INOA is an ammonia-free professional coloring system that uses a conditioning oil to deliver color into the hair shaft. It doesn't irritate the scalp or give off noxious fumes, and is available at fine salons nationwide.

Senior hair artists from L'oreal styling demo.

Prepping the "hair" for the next show.

Vamping it up backstage.